Leslie Hall on Business Partnerships and Niching Down
Leslie Ann Hall, CEO and founder of Iced Media, shares her journey in building a successful agency in the beauty industry. She emphasizes the importance of staying focused and specializing in a specific niche, such as beauty and wellness. Leslie also discusses the challenges of working with business partners and the importance of finding partners who share the same values and vision. She highlights the value of asking for help and building a strong support network. Leslie also talks about the exciting opportunities in social commerce, particularly in TikTok Shop.
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⏱️ TIMESTAMPS
00:00 Introduction and Background
08:03 Lessons from Business Partnerships
13:02 The Power of Asking for Help
24:33 The Exciting Opportunities in Social Commerce
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✏️ RESOURCES
· The Messy Truth: How I Sold My Business for Millions But Almost Lost Myself by Alli Webb
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