Tough Stuff

Welcome to the Tough Stuff podcast. Here we go beyond vanity numbers, designer handbags, and perfect highlights to talk about the unsexy parts of business. I’m Audrey Saccone, founder of a web development agency based in New York City. We support incredible celebrity- and influencer-founded brands, and I’m bringing that rolodex straight to you so that you can get a true peek behind them and their businesses. We believe you can learn a lot more from the lows than the highs, so we’re bringing all those learnings to the forefront.

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Recent Episodes

May 7, 2024

Leslie Hall on Business Partnerships and Niching Down

Leslie Ann Hall, CEO and founder of Iced Media, shares her journey in building a successful agency in the beauty industry. She emphasizes the importance of staying focused and specializing in a specific niche, such as beauty…
April 30, 2024

Olivia Austin on Entrepreneurship, Motherhood, and Purpose Driven Success

In today’s episode, we welcome Olivia Austin, brand strategist and business consultant. Olivia shares her inspiring journey from ditching the corporate grind to embracing a life of creativity and purpose through her design s…
April 23, 2024

Kelly S. Ruta on Building a Coaching Business with Two Chronic Illnesses

Kelly is a former clinical psychotherapist turned business coach, who has battled with the demanding challenges of chronic illnesses while growing her business to peak performance, only to scale things back when adversity st…
April 16, 2024

Shannon Matson on Mastering Online Business and Brick-and-Mortar

On this episode of Tough Stuff, Shannon shares the reality of starting a brick-and-mortar business during a pandemic, the significance of online marketing strategies for offline businesses, and the art of combining her passi…
April 9, 2024

Chelsea Christensen on Balancing Motherhood and Entrepreneurship

In this episode, Chelsea Christensen shares her journey from coaching drill teams and teaching dance to establishing a thriving screen printing business, Uniformity Apparel. She delves into the challenges and triumphs of gro…
April 2, 2024

Daniela Justus on Transitioning from Freelancer to CEO

In this episode of the Tough Stuff Podcast, Daniela shares her journey from freelancer to agency owner, touching on the challenges of transitioning roles, holding clients accountable, and navigating the world of digital mark…

About the Host

Audrey SacconeProfile Photo

Audrey Saccone

CEO of Audrey Digital and host of Tough Stuff

Audrey Saccone is an experienced marketer and technologist who has served dozens of successful digital businesses. Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space, where she's worked for leaders like Marie Forleo and Sophia Amoruso.

Today, she and her team of developers and technologists support your favorite e-commerce and digital businesses to ensure that their marketing and digital operations are always operating at peak performance levels.